JUN 2, 2026

Leveraging Real-Time User Actions to Personalize Etsy Ads

Introduction Personalization is vital to connect our unique marketplace to the right buyer at the right time. Etsy has recently introduced a novel, general...

AI Machine Learning ML models Personalization API Design Real-time Processing

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Shaping Product Understanding with Contrastive Reinforcement Learning

Etsy’s marketplace is defined by the creativity and craftsmanship of our sellers and the hundreds of millions of highly diverse products they offer. You can...

PlatformFrontend

10 min

EtsyMar 20, 2026

Making Ads Count: Using MMoE and Auxiliary Tasks to Better Connect Buyers & Sellers

When buyers search on Etsy, they need to quickly and easily find the perfect item. At the same time, sellers need to be confident their unique products are...

PlatformFrontend

13 min

Weekly Brief

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EtsyMar 20, 2026

Making Ads Count: Using MMoE and Auxiliary Tasks to Better Connect Buyers & Sellers

When buyers search on Etsy, they need to quickly and easily find the perfect item. At the same time, sellers need to be confident their unique products are...

PlatformFrontend

13 min