Four travel and hospitality trends from HITEC 2026
Here is a 2-3 sentence summary of the engineering blog post "Four travel and hospitality trends from HITEC 2026": The hospitality industry is experiencing a significant shift from relying on traditional search engines to online travel agencies (OTAs) for bookings, as AI-powered answers become the new norm, with over 65% of Google searches triggering an AI Overview. The industry is also facing issues with data fragmentation and lack of modern financial infrastructure, which is hindering the adoption of AI-powered solutions. As a result, hotels are struggling to provide seamless payment experiences, which is costing them significant revenue, and are shifting focus towards developing modern checkout experiences that combine AI-driven discoverability with accurate real-time inventory.