SEP 8, 2026

GEM Training: How Meta Doubled the Efficiency of Its LLM-Scale Ads Foundation Model

Meta’s Generative Ads Recommendation Model (GEM), the foundation model behind ads recommendations across Instagram and Facebook, now trains at LLM scale...

AI Distributed Systems Performance LLM Machine Learning

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ZGateway: Learnings from Putting a Proxy in Front of ZippyDB

We’re introducing ZGateway, the proxy we are using to unify traffic through ZippyDB, Meta’s most widely-used key value store. As a bonus, it also enables...

SocialScale

1 min

Engineering5d ago

An Organizational Second Brain: Building an AI That Learns From Experts

We’ve built an AI agent that acts as a secondary expert for a given domain, making deep specialist knowledge readily available and preserved for anyone in an...

SocialScale

1 min

Weekly Brief

Top 10 engineering articles delivered every Monday.

Engineering14d ago

MetaRoCE: A New RDMA Transport Built for AI-Scale Ethernet

Training and serving frontier AI models depends on fast, reliable networks that move data between GPUs without wasting compute cycles. To meet this challenge...

SocialScale

1 min