SEP 8, 2026

Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization

Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities –...

Performance Backend Distributed Systems Deep Learning Graph Database Recommendation System

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ZGateway: Learnings from Putting a Proxy in Front of ZippyDB

We’re introducing ZGateway, the proxy we are using to unify traffic through ZippyDB, Meta’s most widely-used key value store. As a bonus, it also enables...

SocialScale

1 min

Engineering5d ago

An Organizational Second Brain: Building an AI That Learns From Experts

We’ve built an AI agent that acts as a secondary expert for a given domain, making deep specialist knowledge readily available and preserved for anyone in an...

SocialScale

1 min

Weekly Brief

Top 10 engineering articles delivered every Monday.

Engineering14d ago

MetaRoCE: A New RDMA Transport Built for AI-Scale Ethernet

Training and serving frontier AI models depends on fast, reliable networks that move data between GPUs without wasting compute cycles. To meet this challenge...

SocialScale

1 min