OCT 16, 2026

Behind the Scenes: Evolving Netflix’s Ads Event Pipeline for Live — Part II

By Yogesh NagarurIntroductionIn Part 1 of this series, we shared how Netflix built the Ads Event pipeline and approached it as a system design problem:...

Distributed Systems Performance

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Integrating Netflix’s Foundation Model into Personalization applications

Authors: Divya Gadde, Ko-Jen Hsiao, Dhaval Patel and Moumita BhattacharyaThe motivation for building the Netflix Foundation Model for personalization was laid...

StreamingScale

9 min

Netflix1d ago

DataJunction as Netflix’s answer to the missing piece of the modern data stack

by Olek Gorajek, Samuel Redai, Yian ShangIntroOur Netflix journey from data to dashboards, particularly within the space of the experimentation platform,...

StreamingScale

8 min

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Netflix1d ago

Measuring the Impact of Personalized Recommendations

By Kevin Zielnicki, Guy Aridor, Aurélien Bibaut, Allen Tran, Winston Chou, and Nathan KallusIntroductionPersonalization is everywhere on the internet. It...

StreamingScale

13 min